In 1937, a small “business” appeared on Main Street. Family-run, quietly defiant, built to outlast the years. Three generations later, that same blood still moves through oak and glass, keeping a promise made long ago.
Nearly a century on, in the silence of a pandemic, a new spark caught. Behind the shelves of John’s Liquor Store, strangers gathered. The world outside was forgotten. Inside, glasses clinked, and friends became Familia.
From those nights came a rebirth, a hidden room in the image of Prohibition’s shadowed bars. This isn’t a bar. It’s a conversation between past and present, and you’re invited to listen.
THE LEGACY
THE FAMILIA WAS BORN OF DEFIANCE
AND CARRIED BY LOYALTY
From John’s Liquor Store’s 1937 roots to today’s hidden door, our story is one of heritage that refuses to fade.
Every member is part of that lineage, a living chapter in Cape Cod’s whiskey story.
WHISKEY IS THE PULSE HERE. AMERICA’S SPIRIT, OLD, RESILIENT, MAGNETIC.
To chase whiskey is to honor its patience.
Every barrel we share is a continuation of a legacy. Chosen not for trend, but
for taste, craftsmanship, and story. Each bottle carries our mark, our history, and a quiet rebellion against the ordinary.
When you pour from it, you pour from the same spirit that has guided The Familia since 1937.
PRIVATE WHISKEY TASTINGS
EACH BOTTLE HOLDS A TALE SHARED IN WHISPERS, TRADED IN TRUST, SEALED WITH CONNECTION
Behind the hidden door, time softens under amber light. Guided by our hosts, you trace whiskey’s journey from charred oak to crystal glass — each pour a story of craft, heritage, and quiet defiance.
EXPLORE RARE BOTTLES AND PRIVATE BARRELS
RARE WHISKEY RELEASES & PRIVATE BARREL EXPERIENCES
Beneath the hum of the tasting room, in the hush of the cellar, stories sleep in oak. Some bottles wait months. Others, decades. Each carries a secret worth discovering, and a lineage that began long before the first cork was drawn.
THE FAMILIA MEMBERSHIP
JOIN THE FAMILIA: A WHISKEY MEMBERSHIP BEYOND THE ORDINARY
Membership isn’t about access, it’s about belonging.
To become Familia is to step into a living story. Part honor, part defiance, all heart. Inside the speakeasy, loyalty isn’t measured in points but in presence.
You’ll share glasses with collectors, storytellers, and kindred spirits who understand that whiskey connects more than it divides.